LIBROS DEL AUTOR: randolph j trappey

2 resultados para LIBROS DEL AUTOR: randolph j trappey

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  • Brand Choice
    A. Woodside / Randolph J. Trappey
    Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers’ automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and pr...
    Disponible

    134,18 €

  • Brand Choice
    A. Woodside / Randolph J. Trappey
    Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers’ automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and pr...
    Disponible

    47,93 €