LIBROS DEL AUTOR: randolph hubard

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  • The Man In The Glass Box
    Randolph Hubard
    At the beginning of the century, one of the world’s largest pharmaceutical companies (ROCHE) collaborated with a New York advertising agency to create one of the most successful marketing campaigns in history.The concept was simple: place a person inside a fully furnished Glass Apartment on Wheels and then send them traveling across the United States to promote the product.Over...
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