LIBROS DEL AUTOR: randall s collica

2 resultados para LIBROS DEL AUTOR: randall s collica

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  • Segmentation Analytics with SAS Viya
    Randall S. Collica
    Better understand your customers using segmentation analytics in SAS Viya!Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book hi...
    Disponible

    59,25 €

  • Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition
    Randall S. Collica
    Understanding your customers is the key to your company’s success!Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Randy C...
    Disponible

    76,68 €