LIBROS DEL AUTOR: ralf drews

2 resultados para LIBROS DEL AUTOR: ralf drews

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  • Market Entry into the USA
    Melissa Lamson / Ralf Drews
    This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the Unit...
    Disponible

    73,13 €

  • Unternehmenserfolg in den USA
    Melissa Lamson / Ralf Drews
    ...
    Disponible

    54,46 €