LIBROS DEL AUTOR: rajesh bagchi

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  • Becoming a Consumer Psychologist
    Ashwani Monga / Rajesh Bagchi
    Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketi...
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