LIBROS DEL AUTOR: raj sethuraman

1 resultados para LIBROS DEL AUTOR: raj sethuraman

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  • The Competition Between National Brands and Store Brands
    Jagmohan Raju / Raj Sethuraman
    The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1. What types of economic models have been used to analyze the competition between national brands and store brands? 2. What insights and implications have they generat...
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    107,29 €