LIBROS DEL AUTOR: rafiq van leunen

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  • NeuroBranding
    Rafiq van Leunen
    In a world where decisions are made before we even realise we’re making them, a new form of marketing is taking over one that bypasses conscious thought and speaks directly to your brain s primal circuits. This eye-opening book explores the science and strategy of neurobranding the cutting-edge intersection of cognitive psychology and branding, AI in marketing, and subconscious...
    Disponible

    24,08 €