LIBROS DEL AUTOR: rafael anaya

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  • Online Brand Communities
    Francisco J. Martínez-López / Rafael Anaya / Rocio Aguilar
    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detail...
    Disponible

    78,73 €