LIBROS DEL AUTOR: qiu hong wang

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  • TECHNOLOGY TIMING AND PRICING IN THE PRESENCE OF AN INSTALLED BASE
    QIU-HONG WANG
    This study addresses a vendor’s strategies to tackle its own installed base when selling a newly improved product. In particular, we investigate the optimal combinations of timing, pricing and product line strategies that the vendor can employ for selling its newly improved product in the presence of an installed base. We characterize the market with either a partly- or ...
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