LIBROS DEL AUTOR: publishers

500 resultados para LIBROS DEL AUTOR: publishers

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  • The Profitable Good
    Dr. Tamara Stenn / Vibrant Publishers
    Step into the future of business with a playbook that turns sustainability into your most powerful competitive edge.In today’s rapidly evolving business landscape, sustainability isn’t just an ethical choice; it’s a strategic imperative. The Profitable Good: A Bold Playbook for Sustainable Business Growth (The Profitable Good) is a hands-on guide for entrepreneurs, intrapreneur...
    Disponible

    46,68 €

  • Java Essentials Volume 2
    Lawrence G. Decamora III / Vibrant Publishers
    Master Advanced Java Programming with Complete Object-Oriented Development SkillsKey Features include: Comprehensive object-oriented programming coverage from basic to advanced Ideal for students, self-learners, and aspiring software developers Practical GUI development with AWT and Swing frameworksReal-world application projects and hands-on coding exercisesReady to upgradetra...
    Disponible

    54,82 €

  • Public Speaking Essentials You Always Wanted to Know
    Ami Ved / Vibrant Publishers
    Master Confidence, Charisma, Storytelling & Audience Engagement for Powerful Presentations. Master confidence, storytelling, and audience engagement to deliver presentations that truly inspire.Transform your voice into power: Master Public Speaking with Confidence, Charisma, and ImpactFundamentals of Public Speaking - Build a solid foundation in structure, delivery, and audienc...
    Disponible

    47,15 €

  • Data Structures and Algorithms Essentials You Always Wanted to Know
    Shawn Peters / Vibrant Publishers
    Learn how to write code that doesn’t just work-but works smarterUnderstand the performance impact of data structures and algorithm choicesMaster essential patterns like recursion, dynamic programming, and greedy logicUse practical tools to solve real problems with efficient, scalable Python codeYou’ve mastered the basics of Python- now it’s time to think bigger. It’s time to wr...
    Disponible

    46,83 €

  • Microsoft Power BI Essentials You Always Wanted to Know
    Dr. Sini V. Pillai / Vibrant Publishers
    Master Data Transformation, Visualizations, AI Integration & Reporting for Smarter Business Insights. Transform data into actionable insights, harnessing the potential of Power BI for organizational success.Discover how to import and transform data in Power BI.Learn to create accessible visualizations.Understand how to leverage advanced analytics.Learn to choose the right chart...
    Disponible

    46,74 €

  • ACT Practice Tests
    Vibrant Publishers
    Master the Enhanced ACT with 6 Full-Length Practice Tests to Achieve Your Best ScorePrepare smarter and score higher with ACT Practice Tests, which includes 6 full-length ACT practice tests (800+ practice questions) in the latest Enhanced ACT format, covering the English, Math, and Reading sections. Every test in this ACT prep book is designed to replicate the real exam experie...
    Disponible

    44,60 €

  • Brand Management Essentials You Always Wanted to Know
    Sonia Scrocchi / Vibrant Publishers
    The Complete Guide to Crafting Brand Strategy, Positioning & Loyalty for Business Growth. A practical playbook that empowers entrepreneurs and managers to turn brand vision into measurable market success.Learn how strong brands stand out through strategy and positioningUnderstand the science behind building brands with lasting impactCraft and communicate a unique value proposit...
    Disponible

    47,16 €

  • Colours Red, Green, and Everything in Between
    Bose Creative Publishers / Geeta Canpadee
    This book is a memoir stitched from the author’s journeys across India, China and Southeast Asia. It carries the reader from the Bay of Bengal to Yangtze River to the straits of Malacca. It explores quest and connections: The giant wild goose pagoda in Xian to the grottoes of Longmen, the temples of Shaolin to the shrines of Bali. Along the way appear house helpers and local ma...
    Disponible

    16,58 €

  • Java Essentials Volume 1
    Lawrence G. Decamora III / Michelle C. Decamora / Vibrant Publishers
    Learn Java, Variables, Control Flow, and Methods with Hands-On Coding Exercises and Examples for Beginners. Take your first steps into Java programming with clear lessons, simple code, and hands-on learningStart your programming journey the right way-with solid fundamentals, real-world examples, and a friendly, instructor-guided approach.Whether you’re a self-learner or budding...
    Disponible

    47,16 €

  • The Adventures of Appa
    Bose Creative Publishers / Radhika Singh
    The Adventures of AppaGanesh Murthy (Appa), the protagonist of this book, was born exactly one month after India gained independence from British rule. As the second of five siblings and the eldest son, he spent his early childhood in the serene landscapes of Kerala with his doting grandparents. His youth was marked by travels across the country, including extended stays in Mum...
    Disponible

    13,00 €

  • Business Statistics Essentials You Always Wanted to Know
    Bianca Szasz / Vibrant Publishers
    Master Data Analysis, Regression, Probability, Hypothesis Testing & Decision Making for Business Success. Transforming statistical data into actionable insights for business successBridge the gap between core statistical theory and everyday business applications with this practical, reader-friendly guide to business statistics.Business Statistics Essentials You Always Wanted to...
    Disponible

    47,10 €

  • My Sketchbook Travels - Tokyo, Kyoto & Mt. Fuji
    Bose Creative Publishers / Brindarica Bose
    This sketchbook is my travelogue from May 15-26, 2025, to Japan-a country I have always wanted to visit with pen and paper.This travel sketchbook is divided into two parts: contemporary sketches from Tokyo and classical sketches from Kyoto.In Tokyo, I witnessed an annual festival at the Senso-ji temple in Tokyo, crossed the famously crowded Shibuya pedestrian crossing, saw a 36...
    Disponible

    14,29 €

  • Modern Advertising Essentials You Always Wanted to Know
    Maria Isa / Vibrant Publishers
    Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignoredWhether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips...
    Disponible

    47,06 €

  • Cybersecurity Essentials You Always Wanted to Know
    Elastos Chimwanda / Vibrant Publishers
    Master Cybersecurity, Risk Management, Encryption, Cloud Security & Best Practices for Professionals. Setting the foundation for world-class cybersecurity practicesCybersecurity Essentials You Always Wanted to Know is a simplified guide for anyone wanting to strengthen their cybersecurity foundations. This book will help you understand how to adapt your cyber response processes...
    Disponible

    47,12 €

  • Strategic Marketing and Strategic Management
    Rajan Varadarajan / Vibrant Publishers
    Strategic Marketing and Strategic Management by Rajan Vardarajan is an essential resource for understanding the interconnection between strategic marketing and organizational management. The book delves into the critical principles that drive strategic decision-making within dynamic business environments. Through a comprehensive framework, Vardarajan explores how companies can ...
    Disponible

    84,84 €

  • Strategic Marketing and Innovation
    Rajan Varadarajan / Vibrant Publishers
    Strategic Marketing and Innovation by Rajan Vardarajan offers a deep dive into the intersection of marketing strategy and innovation, providing businesses with the tools to stay ahead in a constantly evolving marketplace. This book explores how organizations can leverage innovative marketing strategies to drive growth, enhance brand value, and gain a competitive edge. Vardaraja...
    Disponible

    84,67 €

  • Strategy and Performance
    Rajan Varadarajan / Vibrant Publishers
    Strategy and Performance by Rajan Vardarajan provides a comprehensive exploration of how strategic decisions directly impact organizational performance. In this insightful work, Vardarajan outlines the critical connection between strategic planning and the achievement of business goals, offering a systematic approach for aligning strategies with desired performance outcomes. Th...
    Disponible

    85,09 €

  • Inter-organizational Cooperation and Interactive Marketing
    Rajan Varadarajan / Vibrant Publishers
    Inter-organizational Cooperation and Interactive Marketing by Rajan Vardarajan examines the evolving dynamics of business relationships and their impact on marketing strategies. This insightful book explores the concept of inter-organizational cooperation, focusing on how businesses collaborate to create value through shared marketing initiatives and interactive strategies. Var...
    Disponible

    84,87 €

  • Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets
    Publishers / Rajan Varadarajan
    Environmental Sustainability, Innovations for Emerging Markets, and Marketing in Emerging Markets by Rajan Vardarajan is a comprehensive guide to understanding the intricate relationship between sustainability, innovation, and marketing in developing economies. The book explores how businesses can adopt environmentally sustainable practices while driving innovation to meet the ...
    Disponible

    86,00 €

  • The Role of Familiarity and Knowledge in Consumer Behavior
    C. Whan Park / Publishers
    In The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer’s previous experience and conceptual understanding shape the way they perceive, evaluate, and respond to marketing stimuli. This book presents foundational theories and empirical studies that examine how familiarity with a product, brand, or category reduces cognitive load and in...
    Disponible

    85,45 €

  • Involvement and Reference Group Influence
    C. Whan Park / Vibrant Publishers
    Involvement and Reference Group Influence by C. Whan Park examines how personal relevance and social dynamics shape consumer decision-making. This book explores two powerful psychological forces: an individual’s level of involvement with a product or brand, and the influence exerted by peers, opinion leaders, and aspirational groups.Park draws on decades of behavioral research ...
    Disponible

    85,63 €

  • Decision-making and Choice Decision
    C. Whan Park / Vibrant Publishers
    Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.This book examines how individuals assess ...
    Disponible

    85,48 €

  • Brand Strategy
    C. Whan Park / Publishers
    Brand Strategy by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained in competitive markets. Drawing on years of research and academic insight, Park unpacks the strategic foundations of brand identity, brand equity, and the psychological connections that consumers form with brands over time.This book explores core topics such as diff...
    Disponible

    85,66 €

  • Causes of Brand Attachment and Its Effect on Consumers’ Information Processing, Evaluations, and Behaviors
    C. Whan Park / Vibrant Publishers
    In Causes of Brand Attachment and Its Effect on Consumers’ Information Processing, Evaluations, and Behaviors, C. Whan Park explores the psychological drivers behind consumers’ deep emotional bonds with brands and how these attachments influence their thoughts, judgments, and actions.Park identifies key factors-such as self-identity, emotional resonance, and symbolic meaning-th...
    Disponible

    85,16 €

  • Product Management Essentials You Always Wanted to Know
    Chintan Udeshi / Vibrant Publishers
    A Practical Guide to Product Manager Roles, Strategies, Launches, and Cracking PM Interviews. A practical guide to becoming a top-tier product managerProduct Management Essentials You Always Wanted to Know is a clear and practical guide for anyone looking to kickstart their career in product management or strengthen their understanding of the role. Whether you’re starting out o...
    Disponible

    47,25 €

  • Helping Define the Field and Expand Its Horizons
    Jacob Jacoby / Vibrant Publishers
    Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at the early contributions of Jacob Jacoby in the realm of consumer behavior. This book explores Jacoby’s pioneering work that laid the foundation for many core concepts in marketing and consumer research. From shaping our understanding of brand loyalty and decision-making to addressing...
    Disponible

    84,98 €

  • The Early Years
    Jacob Jacoby / Vibrant Publishers
    The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby on the psychological factors influencing consumer behavior. This book highlights his early studies on how attitudes shape consumer decisions, how brand loyalty develops, and how perceived risk impacts purchasing choices. Jacoby’s groundbreaking work in these areas...
    Disponible

    85,94 €

  • The Early Years
    Jacob Jacoby / Publishers
    The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial psychological factors that impact consumer decision-making, particularly in the context of information overload. Jacoby investigates how the flood of available information affects consumers’ ability to evaluate products and make informed choices. This book introduces foundational t...
    Disponible

    85,57 €

  • The Fourth P
    Jacob Jacoby / Vibrant Publishers
    The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two c...
    Disponible

    85,16 €

  • Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
    Jacob Jacoby / Vibrant Publishers
    Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby delves deeper into the legal frameworks that impact consumer choices in the marketplace. Building on the first book, this one explores advanced legal topics such as antitrust laws, privacy regulations, and the ethical considerations that arise in marketing and consumer behavio...
    Disponible

    85,82 €


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