LIBROS DEL AUTOR: prokopis theodoridis

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  • R U #SoLoMo Ready?
    Athanasios Poulis / Prokopis Theodoridis / Stavros Papakonstantinidis
    In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult to implement an integra...
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    18,74 €