LIBROS DEL AUTOR: preeyanuch satcharattanawong

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  • Unlocking deeper engagement with personalization in B2B marketing
    Preeyanuch Satcharattanawong
    This book explores the strategic use of personalization in business-to-business (B2B) marketing, focusing on how customer relationship management (CRM) systems and artificial intelligence (AI) enhance buyer engagement. Through a qualitative multiple-case study of five leading enterprise technology firms-Microsoft, Salesforce, IBM, SAP, and Oracle-it analyzes how these organizat...
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    67,05 €