LIBROS DEL AUTOR: polymeros chrysochou

2 resultados para LIBROS DEL AUTOR: polymeros chrysochou

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  • Consumer Packaging Strategy
    Huda Khan / Polymeros Chrysochou / Richard Lee
    This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design. ...
    Disponible

    77,71 €

  • Consumer Packaging Strategy
    Huda Khan / Polymeros Chrysochou / Richard Lee
    This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design. ...
    Disponible

    268,43 €