LIBROS DEL AUTOR: pierre mora

2 resultados para LIBROS DEL AUTOR: pierre mora

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  • Wine Positioning
    Pierre Mora
    This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand...
    Disponible

    78,86 €

  • Wine Positioning
    Pierre Mora
    This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand...
    Disponible

    48,12 €