LIBROS DEL AUTOR: phoenix lam

1 resultados para LIBROS DEL AUTOR: phoenix lam

  • Online Place Branding
    Phoenix Lam
    Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong. ...
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    80,23 €