LIBROS DEL AUTOR: philippe malaval

3 resultados para LIBROS DEL AUTOR: philippe malaval

philippe malaval Eliminar filtro Quitar filtros
  • Aerospace Marketing Management
    Christophe Bénaroya / Jonathan Aflalo / Philippe Malaval
    This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketi...
    Disponible

    101,68 €

  • Aerospace Marketing Management
    Christophe Bénaroya / Philippe Malaval
    Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, ...
    Disponible

    267,89 €

  • Strategy and Management of Industrial Brands
    Philippe Malaval
    Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by b...
    Disponible

    65,68 €