LIBROS DEL AUTOR: philippe a naert

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  • Building Implementable Marketing Models
    Peter S. H. Leeflang / Philippe A. Naert
    The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a con...
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