LIBROS DEL AUTOR: philipp k berger

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  • The Role of Fear for Entrepreneurial Venture Creation
    Philipp K. Berger / Philipp KBerger
    Based on theory and an empirical survey, Philipp K. Berger measures the amount of fear for different groups of entrepreneurs. He draws parallels to Prospect Theory revealing the components of fear and shows, that entrepreneurial fear is a rather rational subconscious evaluation of the situation. Furthermore, he identifies the root causes of this fear - the fear of failure - and...
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