LIBROS DEL AUTOR: philip shelper

2 resultados para LIBROS DEL AUTOR: philip shelper

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  • Loyalty Programs
    Philip Shelper / Scott Harrison / Stacey Lyons
    Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.Praise for Loyalty Programs: The Complete Guide'Loyalty Programs: The Complete G...
    Disponible

    28,58 €

  • Blockchain Loyalty
    Philip Shelper
    Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integ...
    Disponible

    10,85 €