LIBROS DEL AUTOR: philip shelper

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  • Loyalty Programs
    Philip Shelper / Scott Harrison / Stacey Lyons
    Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.Praise for Loyalty Programs: The Complete Guide'Loyalty Programs: The Complete G...
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    28,58 €