LIBROS DEL AUTOR: peter simonson

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  • Politics, Social Networks, and the History of Mass Communications Research
    Peter Simonson
    When the controversial book, Personal Influence: The Part Played by People in the Flow of Mass Communications, was published in 1955, it made waves across the fields of communications, public opinion research, political science, and marketing. Written by Elihu Katz and Paul Lazarsfeld, Personal Influence became the canonical statement of the 'two-step flow' of communication, wh...
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