LIBROS DEL AUTOR: peter s h leeflang

3 resultados para LIBROS DEL AUTOR: peter s h leeflang

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  • Modeling Markets
    Jaap E. Wieringa / Peter S.H. Leeflang / Tammo H.A. Bijmolt
    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even si...
    Disponible

    198,18 €

  • Building Models for Marketing Decisions
    Dick R. Wittink / Michel Wedel / Peter S.H. Leeflang
    This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts...
    Disponible

    464,13 €

  • Building Implementable Marketing Models
    Peter S. H. Leeflang / Philippe A. Naert
    The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a con...
    Disponible

    133,31 €