LIBROS DEL AUTOR: peter mudie

2 resultados para LIBROS DEL AUTOR: peter mudie

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  • Services Marketing Management
    Angela Pirrie / Peter Mudie
    Services Marketing Management builds on the success of the previous editions, formally entitled ’The Management and Marketing of Services’, to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases t...
    Disponible

    108,65 €

  • Management and Marketing of Services
    Angela Cottam / Peter Mudie
    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive...
    Disponible

    94,57 €