LIBROS DEL AUTOR: peter j danaher

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  • Advanced Media Planning
    John R. Rossiter / Peter J. Danaher
    Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand’s advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for ...
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    134,69 €