LIBROS DEL AUTOR: pete canalichio

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  • Strategic Brand Licensing
    Maria Cristina Longo / Pete Canalichio
    This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand’s potential in the digital platform, and how to extend a product portfolio through established brands. ...
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    77,70 €