LIBROS DEL AUTOR: pei fen li

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  • Consumer Decision Behavior in Online Shopping Environments
    Pei-Fen Li
    The emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, where the consumer receives product information or advertising messages in a more passive way, the online shopping environments require the consumer to be actively involved in searching for and comparing information. In Consumer Decision B...
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