LIBROS DEL AUTOR: payam akbar

2 resultados para LIBROS DEL AUTOR: payam akbar

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  • Consumer Behavior
    Payam Akbar / Stefan Hoffmann
    Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehens...
    Disponible

    48,28 €

  • Consumer Behavior
    Payam Akbar / Stefan Hoffmann
    Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehens...
    Disponible

    109,75 €