LIBROS DEL AUTOR: paula ladenburg land

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  • Content Audits and Inventories
    Paula Ladenburg Land
    The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working wit...
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    35,41 €