LIBROS DEL AUTOR: paul larche

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  • The Divided Brain
    Paul Larche
    Decoding How We ThinkThis isn’t just a book about branding-it’s a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems-the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every ...
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    13,06 €