LIBROS DEL AUTOR: paul e green

10 resultados para LIBROS DEL AUTOR: paul e green

paul e green Eliminar filtro Quitar filtros
  • Multidimensional Scaling and Positioning
    Paul E. Green / Vibrant Publishers
    Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking perspective on how businesses can uncover the perceptual dimensions that shape customer choices. Drawing on decades of pioneering research, Green walks readers through the theory, computation, and strategic applications of multidimensional scaling (MDS), empowering marketers to visu...
    Disponible

    85,28 €

  • Clustering and Segmentation
    Paul E. Green / Vibrant Publishers
    Clustering and Segmentation by Paul Green offers a rigorous yet practical exploration of how marketers and analysts can discover meaningful groups within customer data. This book demystifies the statistical techniques behind cluster analysis and market segmentation, equipping readers with the tools to identify patterns in consumer behavior, preferences, and needs. With applicat...
    Disponible

    85,11 €

  • Clustering and Segmentation
    Paul E. Green / Vibrant Publishers
    Clustering and Segmentation by Paul Green offers a rigorous yet practical exploration of how marketers and analysts can discover meaningful groups within customer data. This book demystifies the statistical techniques behind cluster analysis and market segmentation, equipping readers with the tools to identify patterns in consumer behavior, preferences, and needs. With applicat...
    Disponible

    103,13 €

  • Conjoint Analysis
    Paul E. Green / Vibrant Publishers
    Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing’s most powerful and enduring research techniques. This book captures Green’s groundbreaking work on conjoint analysis, an approach that revolutionized how companies understand customer trade-offs and preferences. By simulating real-world decision-making, conjoint analysis allows...
    Disponible

    85,30 €

  • Conjoint Analysis
    Paul E. Green / Vibrant Publishers
    Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This book is a must-have for researchers and practitioners who want to extract deeper insights from consumer data and model complex decision-making behavior with greater precision. From hybrid conjoint desi...
    Disponible

    103,85 €

  • Conjoint Analysis
    Paul E. Green / Vibrant Publishers
    Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in solving real-world marketing challenges. Drawing from decades of client-based projects, this book presents diverse case studies across industries such as healthcare, consumer goods, financial services, and technology. It reveals how businesses use conjoint analysis to prioritize p...
    Disponible

    85,46 €

  • Marketing Research
    Paul E. Green / Vibrant Publishers
    Marketing Research by Paul Green presents a comprehensive foundation for designing, conducting, and interpreting research that informs high-impact marketing decisions. Combining methodological rigor with practical relevance, this book equips students, analysts, and professionals with the tools to uncover insights that drive strategy.Green covers a wide array of techniques, incl...
    Disponible

    103,75 €

  • Multidimensional Scaling and Positioning
    Paul E. Green / Vibrant Publishers
    Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking perspective on how businesses can uncover the perceptual dimensions that shape customer choices. Drawing on decades of pioneering research, Green walks readers through the theory, computation, and strategic applications of multidimensional scaling (MDS), empowering marketers to visu...
    Disponible

    103,29 €

  • Conjoint Analysis
    Paul E. Green / Vibrant Publishers
    Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This book is a must-have for researchers and practitioners who want to extract deeper insights from consumer data and model complex decision-making behavior with greater precision. From hybrid conjoint desi...
    Disponible

    85,84 €

  • Conjoint Analysis
    Paul E. Green / Vibrant Publishers
    Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing’s most powerful and enduring research techniques. This book captures Green’s groundbreaking work on conjoint analysis, an approach that revolutionized how companies understand customer trade-offs and preferences. By simulating real-world decision-making, conjoint analysis allows...
    Disponible

    103,31 €