LIBROS DEL AUTOR: paul copley

1 resultados para LIBROS DEL AUTOR: paul copley

paul copley Eliminar filtro Quitar filtros
  • Marketing Communications Management
    Paul Copley
    Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide r...
    Disponible

    154,71 €