LIBROS DEL AUTOR: patrizia de luca

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  • International Marketing Strategy
    Donata Vianelli / Giovanna Pegan / Patrizia de Luca
    Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the ’country of origin’. This book investigates this effect, one of the most controversial fields of consumer literatu...
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    68,35 €