LIBROS DEL AUTOR: patrizia beier

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  • Analytic and Strategic Approaches to the Development of International (European) Markets
    Patrizia Beier
    Inhaltsangabe:Abstract: The objective of this thesis comprises the analytic and strategic approach to develop new and international markets based on the specific interest for the medium-sized US software company Pixel Magic Imaging, Inc. (PMI). PMI was in its infancy in terms of „going international”. In other words, PMI had neither an organized and international marketing c...
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    57,83 €