LIBROS DEL AUTOR: patrick leimgruber

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  • Scent Marketing
    Patrick Leimgruber
    The importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long been understood by retailers. Past research has shown that music, design and other ambient characteristics of a store can significantly alter consumer behavior. More recent research has also shown that pleasant scents are capable of altering th...
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    60,30 €