LIBROS DEL AUTOR: patricia swann

2 resultados para LIBROS DEL AUTOR: patricia swann

  • Cases in Public Relations Management
    Patricia Swann
    The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. ...
    Disponible

    144,44 €

  • The Illustrated Guide to the Content Analysis Research Project
    Patricia Swann
    The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in p...
    Disponible

    79,53 €