LIBROS DEL AUTOR: pasa saglam

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  • Individualized Newspaper - Theory and Use of Mass Customization
    Pasa Saglam
    The motivation for this thesis was to find, by a literature review, determinants that could show if the concept mass customization can be used successfully to implement the individualized printed newspaper. With the individualized newspaper, newspaper companies can address developments in their business environment which have lead to a significant decline in their readership. T...
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    60,51 €