LIBROS DEL AUTOR: p wesley schultz

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  • Social Marketing to Protect the Environment
    Doug McKenzie-Mohr / Nancy R. Lee / P. Wesley Schultz
    Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Sp...
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    145,56 €