LIBROS DEL AUTOR: p kuchinka

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  • Levels of Corporate Globalization
    P. Kuchinka
    This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine...
    Disponible

    48,26 €

  • Levels of Corporate Globalization
    P. Kuchinka
    This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine...
    Disponible

    134,46 €