LIBROS DEL AUTOR: p formica

2 resultados para LIBROS DEL AUTOR: p formica

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  • The Role of Creative Ignorance
    P. Formica
    Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepre...
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    48,54 €

  • Stories of Innovation for the Millennial Generation
    P. Formica
    The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book’s narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, w...
    Disponible

    48,54 €