LIBROS DEL AUTOR: owen eagan

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  • Oscar Buzz and the Influence of Word of Mouth on Movie Success
    Owen Eagan
    This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. ...
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    74,32 €