LIBROS DEL AUTOR: olivia wagner

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  • Shopping Paradise Airport
    Olivia Wagner
    Peoples associations with airports are mainly dominated by the transport function. In recent years, many airports have developed large shopping experience areas. The research project presented in this book examines passengers’ shopping behaviour and motivation in order to better cater to customers’ needs. In a first step the author reviews latest literature in the field of shop...
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    83,92 €