LIBROS DEL AUTOR: oliver kopinits

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  • Product Placement in Video Games
    Oliver Kopinits
    The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature ...
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