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LIBROS DEL AUTOR: olga piskunova

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RESPONSE STRATEGIES OF INCUMBENT FIRMS TO DISRUPTIVE INNOVATION- A PERSPECTIVE FROM NON-INNOVATION RELATED RESEARCH FIELDS

Olga Piskunova

Research on the phenomenon of innovation shows that companies with initially leading positions in the industry often fail when the competitive situation changes and entrants come to the market with disruptive innovations. This raises the important question of what incumbents should do in order to optimally encounter such a situation. Should an incumbent respond at all? Which ty...

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