LIBROS DEL AUTOR: olga bloch

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  • Corporate Identity and Crisis Response Strategies
    Olga Bloch
    The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influen...
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    66,13 €