LIBROS DEL AUTOR: ole gardewin

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  • Platform Ambitions of Brands
    Ole Gardewin
    The platform economy is gaining increasing importance. Digital platforms can be found in more and more areas of consumers’ daily lives. One area particularly affected by this is online shopping, which is becoming increasingly popular. Large online retailers have achieved monopolistic positions, and the majority of online shopping takes place on their marketplaces. This presents...
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