LIBROS DEL AUTOR: ogechi adeola

6 resultados para LIBROS DEL AUTOR: ogechi adeola

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  • Business-to-Business Marketing
    Ogechi Adeola / Richard Afriyie Owusu / Robert Hinson
    Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects l...
    Disponible

    62,73 €

  • Gendered Perspectives on Covid-19 Recovery in Africa
    Ogechi Adeola
    This book describes the political, social, and economic connections between gender and the Covid-19 pandemic. The authors offer innovative ideas for recovery that will build a more prosperous, healthy, equitable, and sustainable future for African women and girls, targets identified under Goal 5 (Gender Equality and Women’s Empowerment) of the United Nations’ Sustainable Develo...
    Disponible

    173,38 €

  • Gendered Perspectives on Covid-19 Recovery in Africa
    Ogechi Adeola
    This book describes the political, social, and economic connections between gender and the Covid-19 pandemic. The authors offer innovative ideas for recovery that will build a more prosperous, healthy, equitable, and sustainable future for African women and girls, targets identified under Goal 5 (Gender Equality and Women’s Empowerment) of the United Nations’ Sustainable Develo...
    Disponible

    47,77 €

  • Marketing in Healthcare-Related Industries
    Ogechi Adeola / Robert E. Hinson / Robert EHinson / Yam B. Limbu / Yam BLimbu
    Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-case...
    Disponible

    83,04 €

  • Customer Service Essentials
    Kojo Oppong Nkrumah / Ogechi Adeola / Robert E. Hinson / Robert EHinson
    Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable ...
    Disponible

    83,20 €

  • Sales Management
    Abednego Feehi Okoe Amartey / Ogechi Adeola / Robert E. Hinson / Robert EHinson
    In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relations...