LIBROS DEL AUTOR: norman hart

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  • The CIM Marketing Dictionary
    John Stapleton / Norman Hart
    The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn o...
    Disponible

    60,67 €

  • Strategic Public Relations
    Norman Hart
    Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering s...
    Disponible

    66,29 €