LIBROS DEL AUTOR: nina mazar

1 resultados para LIBROS DEL AUTOR: nina mazar

  • Interactive Decision Aids
    Nina Mazar
    Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a ’product by attribute’ matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and pra...
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