LIBROS DEL AUTOR: nils urbach

2 resultados para LIBROS DEL AUTOR: nils urbach

  • Marketing im Zeitalter der Digitalisierung
    Nils Urbach
    Digitalisierung verändert die Geschäftswelt.- Treiber und Implikationen des digitalen Marketing.- Auswirkungen auf die Marketing-Funktion. ...
    Disponible

    20,82 €

  • IT Management in the Digital Age
    Frederik Ahlemann / Nils Urbach
    This book examines the massive changes currently taking place in the business world and commonly known under the label 'digitalization.' In addition, it describes the significant impacts of technological innovations on processes, products, services and business models.The digital transformation resulting from these developments leads to disruption for many enterprises and indus...
    Disponible

    79,30 €