LIBROS DEL AUTOR: niklas schaffmeister

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  • Brand Building and Marketing in Key Emerging Markets
    Niklas Schaffmeister
    This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as ’one world ...
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    65,64 €