LIBROS DEL AUTOR: nikhilesh dholakia

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  • M-Powering Marketing in a Mobile World
    Nikhilesh Dholakia / Ruby Roy Dholakia / Syagnik Banerjee
    The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provi...
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